My upbringing

Born in Copenhagen in 1958. As a 5-year-old, I played on the pavements and between the cars in the city center. Later my family moved 15 miles outside of Copenhagen, where my "playground" with cobblestones was replaced with a big forest and lovely lakes.

My skills

I have completed three Grand Tours. The first in 1979, to England. The second in 2009, to Florence, Italy and the third in 2011 to 22 villages around Italy. I am a self-taught writer and have honed my professional skills over a 40 years career within communications and management in national and international companies. I have always had a desire to learn new things, acquire new knowledge and write about my experiences. On a personal note I have exercised my creative abilities in the writing of poetry, philosophy, and diaries.

My sister Tina Hee too has creative skills. She expresses through her art. Click here to see Tina's exciting paintings and sculptures.

The enthusiasm I need I find in my mind.

I let it loose because I want it to live.

It's my fuel.

'A Life of a Hee-man' is an honest account of a man's self-development over 50 years. A journey marked by an unrelenting struggle against the very Danish ‘who do you think you are’ attitude, against family succession, and sometimes himself. It is also a career adventure that begins in 1978 at the prestigious BMW in England, and ends in 1990 in the middle of the battle, for the most powerful position in Toyota Denmark. (In Danish and English)

'Poetry about the human nature; including my own. 

(In Danish only)  

'A Travel Book based on my Grand Tours to Italy in 2009 and 2011. My thoughts, my experiences, and my impressions of a lost lifestyle is the recurring theme. A fascinating meeting with the Italian people. Adventures unfold without prejudice and bias.

(In Danish only)  

'A short tale about the Hee family, based upon my genealogy.

(In Danish only and not for sale in the shops).  

'With inspiration from my Grand Tours in Italy, this is a fictional series of short stories based upon true accounts told by the lovely local people I met as my journey progressed. 

(In Danish only)  


A Life of a Hee-man

Rating: Very Good!

The reviewer: Donn Gurney is a graduate of the University of Wisconsin with degrees in English and Political Science. He has performed editing services for many of his racing clients as they developed books about their careers and experiences, including America’s first Formula One World Champion, Phil Hill, and Sir Stirling Moss, one of the most successful drivers of the 20th Century.

Review: Mr. Hee’s career as an automobile company executive is interesting, even though Mr. Hee is not Lee Iacocca, and flows well, better than the facets of his personal life away from the office and the intrigues of big business. Business executives write differently from other writers. This is probably a result of both the secretive nature of executive positions and the need to communicate quickly and concisely.
These writing talents are most appreciated in the business environment but perhaps not so much on the part of the casual reader. Mr. Hee leaves us wanting more detailed descriptions of the various characters swirling in and out of his world and it would seem that there are subplots that could lead to further development.

Selectivity is a necessity and here is where Mr. Hee could step back and review his book. Am I really telling who I am, and why I am worth reading about? Did this reviewer like the book? Yes, I did but it may be because I jumped in anxious to get a further insight into the business with which I have been involved for almost sixty years (mainly racing but also in automobile sales) and especially into the workings of the Toyota company. Some of that insight came through but I believe a lot was left out and that might well be the meat of another book. I don’t know how far Mr. Hee can go in that direction, as both business law and business practices may well prevent a real tells-all.
The real test is: will I keep the book (I usually pass review copies on to friends) and read it again? The answer is yes and yes. That puts it into the top category of books to be read.

Keep writing, Lars Hee, and, when you get to the proper time, give fiction a try as well, You have stories in your life yet to be told!


Finished your book, didn’t want it to end. You could make your life story as the basis of a blockbuster book; I can imagine Tom Cruise as you when the film is made. Go for it.


I was very impressed with the English. Certainly, the way in which you put words together made it an interesting and enjoyable read so I take my hat off to you.


Well written and you have certainly seen many aspects of life. I have put it in my pile of books along with a cutting about René Redzepi's Noma. I will find a suitable corner for the Danes!


Throughout my life I have read a lot, few books were rewarding, yours was. Really well written including your poetry as an extra spice.


What are the important lessons you have learned from your Grand Tours?

1979: Language skills and cultural inclusiveness. 2009: Italian culture and strengthened social skills. 2011: Language skills and cultural inclusiveness.

What qualities do you admire in others?

I admire authenticity, honesty, reverence, and people who focus on education and formation in order to become knowledgeable and inclusive. Lately, I have come to admire people with social media manners even if they disagree with the sender.

Where do you get writing ideas?

I live in the moment and my ideas emerge as time goes by. The moments I experience, the people I meet, human nature, my travels, and Planet Earth.

What are your plans for the future?

Currently, I am working on a conversation book for children. I am also planning a new Grand Tour to Ireland, the Isle of Man, and Scotland.

How do you stay motivated?

My motivation is always there. The challenge is when I decide to write with a specific purpose, and the words suddenly do not flow. I then accept write notes and choose a better time.  

What is the benefits of learning new skills?

I find learning new skills very rewarding. It makes me feel humble too. The more I learn the more I realize how much I don’t know. The learning process gives me an understanding and patience of what is happening around me in this troubled world. It keeps me going.

How do you stay enthusiastic?

Negative thinking is much easier than positive thinking. Positive thinking does not occur instinctively. Life is easier with a positive approach, but it is hard work to maintain a positive mindset.

Why are you not on Facebook?

Facebook has become a narcissistic echo chamber where millions of people daily search to feel ok. “It is a club for sycophants”, someone said to me.
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